How to set up Instagram + Threads automation on Zavii

Creators and small brands usually need Instagram for discovery, Threads for lightweight publishing, and WhatsApp for closing sales. Zavii keeps Meta inbox, Social Hub publishing, and bio links in one workspace — without routing WhatsApp through a third-party social aggregator.

1. Why IG + Threads together

• Instagram — comments, DMs, and Reels are where intent shows up (PRICE, LINK, GUIDE).
• Threads — fast text posts that point back to offers or longer guides.
• One team — same calendar and API keys whether you publish now or schedule a week ahead.

2. Sign up and open Quickstart

1. Create an account at dm.zavii.app/login.
2. After login you land on Quickstart — follow the cards for channels, Social Hub, bio link, and AI Assistant.

3. Connect Instagram and Threads

• Instagram — Meta Business Login from Quickstart or Connected apps in Settings. You need a professional Instagram linked to a Facebook Page.
• Threads — connect via Social Hub (Content → Accounts). Threads publishing stays on Meta’s stack; other networks use Zernio.

4. Bio link (/in/yourhandle)

1. Open Workspace → Links in the dashboard.
2. Claim your handle and add buttons (site, WhatsApp, lead magnet).
3. Public page: https://zavii.app/in/yourhandle (edge-hosted bio HTML).

5. Comment keyword automation

1. Go to Automation → Auto-replies.
2. Add a rule for Instagram comments (keyword → public reply + optional DM).
3. Pair with Instagram DM automation for business for tone and guardrails.

6. Schedule a week on the calendar

1. Content → Content studio — compose once, pick channels.
2. Calendar — drag or pick slots; retry failed platforms from the posts list.
3. Use Threads variants when the caption should be shorter than Instagram.

7. Connect Claude or Cursor (optional)

1. AI Assistant — create an API key (shown once).
2. Copy the MCP snippet for Cursor or Claude Code (https://mcp.zavii.app/mcp).
3. Ask in natural language: list connected accounts, schedule a post, check what’s queued.

FAQ

Do I need WhatsApp to use Instagram?
No — but many Indian creators add WhatsApp for payments and support in the same inbox.

Is this Meta App Review compliant?
Use only approved permissions and templates for marketing; see Zavii’s in-product compliance notes before campaigns.

Pricing?
See zavii.app/pricing — start on the plan that matches message volume and scheduled posts.